On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.

Add Yahoo as a preferred source to see more of our stories on Google. When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, ...