Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Google Analytics announced two major updates: Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...