Next steps for publishers seem to focus on AI-powered brand safety and monetization features built into Google's ad platforms. The company on Thursday released several tools for publishers to help ...

Ad-Shield’s certification partnership with Google announced Tuesday should enable publishers to gain higher dark traffic monetization. The partnership allows publishers to monetize premium Google Ad ...

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) Cloud CEO Thomas Kurian highlighted some of the paths his company has made to monetize artificial intelligence, during his presentation at Goldman Sachs Communacopia ...

BofA keeps Buy on Alphabet, sees AI driving new revenue via subscriptions and smarter ad monetization. Analyst says Google's AI tools may cut clicks but boost targeted ads; Gemini subs could hit $12B ...

Google has confirmed plans to implement Web Monetization in Chrome, allowing website owners to receive micro-payments as tips or rewards for their content as an additional way to generate revenue.

Google has been utilizing artificial intelligence to improve monetization of its YouTube platform through improved recommendation systems and advertising algorithms, management shared on the earnings ...