When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla ...

Guerrilla marketing is the art and science of breaking conventional marketing rules, bypassing traditional outlets and using uncommon sense to reach people with marketing messages. Viral marketing can ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

In the grainy, black-and-white video footage, a terrified movie crew runs from something in the woods, their handheld camera shaking frantically. This was followed by a trickle of other videos and ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.