Super Bowl, halftime
Digest more
The Queen Zone on MSN
How the NFL turned halftime into a ratings weapon
Once upon a Super Bowl, halftime meant marching bands and snack runs-until the NFL realized people were leaving.
Add Yahoo as a preferred source to see more of our stories on Google. Every year, the Super Bowl halftime show arrives with the same rush of anticipation you’d expect from the biggest pop-culture moment on Earth — and this year, all eyes are on Bad Bunny.