Investors have recently been flocking to “safe-haven” investments like U.S. treasury bonds, gold and other commodities. These assets tend to stay valuable in uncertain times. At times of geopolitical ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

Consider the following scenario: you are watching a movie in your living room. One of the supporting characters is played by someone who looks familiar, but you can’t quite put your finger on where ...

Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers ...

Emergency department physicians who saw patients with a pulmonary embolism - a blood clot in the lung - were about 15% likelier over the next 10 days to test subsequent patients for the same thing.