Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Big data has been transforming companies and entire industries worldwide for well over a decade but money continues to pour into the field as enterprises become ever more data driven. Indeed, figures ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Hype, coupled with action, surrounds big data as organizations transition to culture leveraging data and analytics for increased revenue, efficiency Hype continues to surround big data analytics. But ...

Federal agencies have great expectations for how big data analytics can improve healthcare, but are they doing enough to prepare to take advantage of big data? A MeritTalk survey of 150 federal ...

Businesses are discovering the huge potential of big data analytics across all dimensions of the business, from defining corporate strategy to managing customer relationships, and from improving ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. AI hype is easy to buy into. But behind the scenes, most enterprise teams are struggling with ...