Add Yahoo as a preferred source to see more of our stories on Google. In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, ...

For decades, people have relied on one name to keep moisture out and their style locked in: Gore-Tex. The accidental discovery was initially marketed to outdoorspeople, but has grown into a household ...

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In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the ...