Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

Automation makes an advertiser's job easier down the road. Here's how to set up Google Ad Customizers and why they're worth your time. “I have never seen a kid work so hard at being lazy.” A teacher ...

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...