Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Big data analytics give businesses the opportunity to get ahead by thinking and acting dynamically. However, there’s a widely held misconception among small business owners that big data is suitable ...

Data has become one of the most valuable assets a company can own. Much like oil powered the industrial era, data now drives innovation, competitiveness and profitability, especially in the world of ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Many organizations are experimenting with AI agents to determine which job roles to focus on, when to automate actions, and what steps require a human in the middle. AI agents connect the power of ...