“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated ...

In a recent press release from IBM Watson, It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t ...

A new ad campaign for IBM Watson seeks to highlight the supercomputer’s ability to solve business problems, and in one ad, Cleveland Clinic physician Andrea Sikon, MD, discusses with Watson how to ...

IBM Watson Advertising kicked off a six-month research project last week with plans to have an overview of the results in late fall, and the project completed by the end of the year. The research ...

LAS VEGAS, Jan. 7, 2020 /PRNewswire/ -- At the 2020 Consumer Electronics Show (CES), IBM (NYSE: IBM) today announced the launch of Advertising Accelerator with Watson, a first-to-market offering that ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into ...