IMRB International Group and Envirosell, a US-based premier consumer behaviour research firm, are joining hands to assist companies in India with effective point of sale strategies. Envirosell uses ...

Year 2018 marks Innovation as the key game changer in the life insurance sector Max Life Insurance, takes the coveted top spot in 2018 Insurance India is an annual study that is conducted by Kantar ...

Kantar IMRB, a market research company, has announced the appointment of Paru Minocha as the Head of Qualitative Business Unit. She has taken over from Rohini Abraham. Minocha joined Kantar IMRB in ...

Fuzziness on price awareness gives pricing leeway but the advantage of price change is possible only if communicated. Magic price points cut both ways. This allows for the building of SKU salience but ...

Kantar today announces a forthcoming change of leadership at IMRB International, which will see Preeti Reddy take over from long-serving president Thomas Puliyel when he retires in August this year.

IMRB International has been named 'MR Agency of the Year' by the Market Research Society of India (MRSI) for the third time since the award was introduced in 2005. A panel of senior marketing and ...

Shobha Kushwaha, a young tech savvy villager from Mulgaon, working in a thermal power plant in Thane district, spends hours scouting for affordable gadget deals on various e-commerce platforms.

One particular part of the IAMAI-IMRB research looked particularly questionable to us. The Internet industry association-research agency combine, last week, leading up to its annual India Digital ...

IMRB International has been declared 'The MR Agency of the Year 2014' retaining its title for the eighth time. The award has been conferred based on the quality of thinking and insights. LUCKNOW: IMRB ...

New Delhi: The surprising increase in the number of modern toilets in small towns, even villages, across India, is forcing a change in one of India’s earliest measures of the consumer economy.