Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

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Does your company test every feature you release into production? How about 50%? From our candid conversations with our enterprise customers, we found that many companies do little to no functional ...

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...

MxV RAIL R&D, RAILWAY AGE JULY 2025 ISSUE: Under the Association of American Railroads (AAR) Strategic Research Initiatives Program, MxV Rail and its Damage Prevention & Loading Services (DP&LS) group ...