If meat is viewed by many vegans as the flesh of dead animals and a symbol of cruelty, does recreating its taste undermine the moral stance against it? According to Wikipedia, veganism is the practice ...

Impossible raised tons of capital like Beyond at nose bleed valuations, none of which will hold water as a public company," ...

Plant-based food is struggling to meet this political moment, Impossible Foods CEO Peter McGuinness said. "It became woke and partisan and political and divisive," McGuinness said during an appearance ...

It's official: The FDA has officially approved the Impossible Burger patty and its key ingredient, heme, as safe for your plant-based eating pleasure. Here's what you should know. Ever since the ...

So what is Impossible Meat actually made of? When it comes to creating vegetarian meat substitutes, flavor is only one hurdle—smell and texture are also major factors, and scientists have been making ...

As a foodie and an occasional meat-eater, I don’t usually seek out plant-based alternatives. So, I was eager to learn about Impossible Foods’ business model. My main questions were 1) How do you grow ...

SAN FRANCISCO/NEW YORK (Reuters) - Impossible Foods is no longer trying to win a coveted deal to supply McDonald's Corp with plant-based burgers, telling Reuters it cannot produce enough of its ...

After a big year for its plant-based burger, Impossible Foods has something new on its plate. The California-based company unveiled Impossible Pork and Impossible Sausage on Monday evening at the CES ...

Peter McGuinness worked to reframe the narrative around plant-based meat, saying the category was "mismarketed and mislaunched." ...

An Original Impossible Burger, left, and a Cali Burger, from Umami Burger, are shown in this photo in New York. (AP Photo/Richard Drew, File) BRUSSELS (CN) — In a classic David-versus-Goliath showdown ...