The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...
The Interactive Advertising Bureau (IAB) today announced the IAB Authorized Assessor Program, a new initiative that provides ...
Add Yahoo as a preferred source to see more of our stories on Google. Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of ...
A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...
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IAB launches authorized assessor program
Authorized Assessor Program, a new initiative that provides standardized and streamlined diligence services for Interactive Advertising Bureau members. The initiative is launching with the technology ...
Albertsons Companies shared its preliminary framework that aims to standardize specifications, methodologies, terminology, and disclosures across retail media networks via its retail media arm, the ...
The Interactive Advertising Bureau (IAB) has named GLENN PAGAN to the position of Vice President of Sales. Pagan joins the IAB from AOL/Time Warner where he was most recently Director, Agency ...
Interactive Advertising Bureau's Digital Media Success Case Study Road Show Comes to Chicago April 6
Each session during this first-of-its-kind event provides only the critical nuggets you need to develop groundbreaking cross-platform interactive campaigns. You’ll learn directly from the teams ...
Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...
Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of directors, the organization announced. General Motors’ Shenan Reed, that ...
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...
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