An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ ...

A link from one Search Engine Journal article to another within the searchenginejournal.com domain would be an internal link. A link from a Search Engine Journal article to an article on Google Search ...

Google's John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no. The question from Sina Afkham was, ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Creating links is an essential part of on-page search ...