AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...