It Cosmetics is expanding its portfolio of hero essentials with a new innovation designed for women over 40.

Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight face ...

Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

Get the CC+ Cream SPF 50 in the shade of your choice, plus the Superhero Elastic Stretch Volumizing Mascara, Superhero No-Tug Waterproof Shadow Stick in Silk Armor, Heavenly Luxe Complexion Perfection ...

The new Do It All Radiant Concealer is a 16-hour product that does not settle into fine lines, the company said. Products hitting Walmart shelves include the Skin Silk Serum Foundation, IRL Filter ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. What makes this version so special compared to its sister ...

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It’s no secret that we love all the hydrating, tinted products ...

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