David Villa is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. Most companies don’t die from bad ideas—they die from ...

The new year is a time when many try to start new good habits and commit to improving health and wellness. But resolutions, lofty as they may be, can turn daunting quickly with all the advice and ...

A man is silhouetted against the sky at sunset as he jogs in a park at the close of a hot summer day on Aug. 1, 2022, in Kansas City, Mo. Associated Press file photo The new year is a time when many ...

The new year is a time when many try to start new good habits and commit to improving health and wellness. But resolutions, lofty as they may be, can turn daunting quickly with all the advice and ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...