Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

More than 90% of employers use an applicant tracking system (ATS) to initially filter out or rank middle-skilled and highly-skilled candidates for job postings, according to a 2021 global study ...