Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

"Competitive keyword advertising" occurs when a company buys the trademarks of its competition as keywords for search engine marketing. In the 2000s, it was one of ...

The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a ...

Recently, search engine revenues have rocketed, with pay-per-click (PPC) advertising providing much of the fuel for growth. The other side of the coin: advertisers have been using PPC keyword ...

Google AdWords is Google’s own advertising system, allowing advertisers to “create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,” boasts its ...