Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers ...

Noting how rare it is for trademark infringement cases to be decided on summary judgment, the US Court of Appeals for the Ninth Circuit affirmed a district court’s grant of summary judgment finding ...

Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them. Given that our study found close variant search terms ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...

An Eleventh Circuit panel grilled lawyers for two battery makers butting heads in a trademark dispute over the purchase of ...