Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

What’s the cost of marketing distraction when shiny objects like new technologies or buzzy trends whip up fear of missing out in even the most disciplined marketers? We saw it plenty in 2023 (hello, ...

While customers may sometimes be wrong, it’s more important to focus on resolving their concerns without making them feel dismissed. Using respectful language and acknowledging the customer’s ...

Opinions expressed by Entrepreneur contributors are their own. As companies continue to move to automation (hello, ChatGPT) to save money, one thing is getting lost: the kind of customer service that ...

If a tree falls in a forest and no one is around to hear it, does it make a sound? If a company launches a product and no one is around to see it… Marketers, like philosophers, are burdened with the ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...

In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...

Recent research we commissioned with the Customer Contact Association (CCA)* has found that over two thirds of businesses are making a concerted effort to show consumers they are listening and acting ...