One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Korean beauty (K-beauty) is known for its gentle, effective, and natural-looking enhancements — and plump, juicy lips are no exception. Rather than relying on injections or heavy makeup, Koreans focus ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...

Korea is a humid place, which is why, in the world of K-beauty makeup, there is a survival-of-the-fittest mentality. This is especially true when it comes to lip products. Tints have always ruled ...