L’Oréal Groupe Introduces New Technology-Driven Products For Hair And Skin

Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...

I just saw L'Oréal's new glass hair straighteners in action, and I was amazed at their smoothing power at lower temperatures

Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to the hair' ...
Beauty Packaging

L’Oreal & Amorepacific Reveal Innovations at CES 2026

L’Oreal and Amorepacific announce new hair and skincare innovations such as the Light Straight + Multi Styler and more.
Cosmetics Business

Amorepacific and L’Oréal among brands taking beauty into the future at CES

CES 2026, the world’s largest annual technology and IT event, is underway, with big beauty companies taking a prominent role ...