LAS VEGAS—At CES, Lego is stepping into the spotlight with a fresh category of interactive toys, highlighted by a Luke Skywalker minifigure that produces its own lightsaber sounds. Winner of our Best ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...

SINGAPORE – You no longer have to make your own sound effects or play the Star Wars soundtrack on your mobile phone while playing with Lego. Instead, the iconic Imperial March anthem could come from ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

With the Smart Brick, Lego is launching a building block that makes building more interactive with sound and light. — Photos: Lego/dpa LAS VEGAS: The Danish toy maker Lego has unveiled what it says is ...