Lego announced that a set based on Transformers character Bumblebee is about to take flight. The new release in the Icons line will cost $89.99 when it shows up on the official site on July 4, 2024, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Actor Tom Holland is best known for portraying your ...

LEGO Transforms Legendary Rock Band Into Custom Set originally appeared on Parade. LEGO is ready to rock! The popular building toy brand is also home to a chain of global theme parks and resorts, and ...

Shoppers who purchase the Venusaur, Charizard, and Blastoise set from February 27 to March 3, 2026, will receive the LEGO ...

Like LEGO Optimus Prime, LEGO Bumblebee is divided into 10 bags of bricks and Technic pieces. You initially built Optimus as an Autobot, and the last several pages of instructions were a how-to manual ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Actor Tom Holland is best known for portraying your friendly ...