I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...
The proliferation of craft beers has yielded a broad mix of art to accompany the scientific brewing process. The canvas? The can itself — or, in the case of bottled beer, the label. Brewers, after all ...
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
When David Moffitt ’07 (film and animation) began studying at RIT, he never imagined he would design labels for beer inspired by his alma mater. “I didn’t even like beer when I started college,” said ...
ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
Give the clothing you design and build a professional touch by adding tags and labels. Design the logo and other details of the label and send it out for a company to produce. You can choose to make ...
A designer and bath products maker team up use vintage consumer art to sell new items. Nostalgia is a potent aphrodisiac, and nostalgia for times and places that one has not actually experienced has ...
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