How the West was won: K-pop's great assimilation gambit

The crossover hits stacking Grammy nods this year have little in common with the culture that birthed them — but they're winning the chart game.

BTS in Dubai? K-pop fans can't keep calm as RM (Namjoon), Jin, J-Hope, Suga, Jimin, V and Jungkook spotted flying to the UAE

Global K-pop sensation BTS has been spotted leaving for Dubai. The pap videos from the airport have excited fans worldwide. It marks a significant reunion for the group after their military service. Speculation is rife about their upcoming album 'Arirang' and a massive world tour.
University at Buffalo

Forever K-Pop: A Celebration Concert North American Tour Visits Ub Center for the Arts

A Celebration Concert  brings a next-level, fan-powered tribute experience and high-octane production featuring today’s biggest K-Pop hits to life on stage in a cinematic spectacle unlike anything audiences have seen in a tribute concert before.

K-Pop feels ubiquitous nowadays — but it's been decades in the making

K-pop has exploded in recent years with chart hits, Grammy nominations and the most-streamed movie of 2025, but it wasn't always so easy to be a fan of the genre.
Push Square

Sony Signs K-Pop Superstar Kim Chaewon to Promote PS5 for Lunar New Year

Sony has signed k-pop group LE SSERAFIM’s Kim Chaewon to promote PS5 across Asia this Lunar New Year, rounding out a trio of collaborations with Korean idols. Fans will remember the platform holder partnering with BLACKPINK’s Lisa as part of a global campaign last year; it followed that up with a music video featuring girl band QWER last Christmas.