LEGO announced a multi-year partnership with Crocs on Friday. The “playful partnership” will feature multiple product drops ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

Whether you build, play, or collect LEGO, there’s always something unique to find at the Bricks and Minifigs in the North ...