The ID theft protection firm LifeLock is certainly one of the big winners from the big data breach suffered by Equifax, which exposed the personal information of 143 million Americans to hackers.
The CEO of Lifelock, Todd Davis, became famous for advertising his Social Security number on television ads and billboards promising his $10 monthly service would protect consumers from identity theft ...
PHOENIX — A Gilbert, Ariz., woman says her ex-husband used LifeLock's credit-monitoring systems to create an account in her name and secretly track her every financial move since their separation two ...
Identity theft protection firm LifeLock — a company that’s built a name for itself based on the promise of helping consumers protect their identities online — may have actually exposed customers to ...
As one of the first journalists to write about the identity theft phenomenon more than a decade ago, people often ask me if I think LifeLock is worth it. I’ve never been a fan of the company, which ...
LifeLock has agreed to pay $100 million to settle claims that it made false advertising claims in violation of a 2010 court order This the largest enforcement order ever obtained by the Federal Trade ...
Federal regulators are going after identity fraud protection firm LifeLock for allegedly deceiving customers about how secure their data is. The Federal Trade Commission (FTC) on Tuesday accused ...
Today the Federal Trade Commission announced that identity protection company LifeLock will pay $100 million for playing fast and loose with its customers’ sensitive information, including names, ...
LifeLock, an Arizona company promising customers protection from identity theft, has agreed to pay US$12 million to settle charges that the company overstated its benefits and used “scare tactics” to ...
Customers who hired the infamous ID theft-protection firm Lifelock to monitor their identities after their data was stolen in a breach were in for a surprise. It turns out Lifelock failed to properly ...
The identity-theft protection firm LifeLock leaped into public consciousness in 2006 with what turned out to be one of the most hilariously misbegotten marketing campaigns of all time. What’s ...