David joined Raw Story in 2023 after nearly a decade of writing about the legal industry for Bloomberg Law. He is also a co-founder and a commissioning editor at Hypatia Press, a publisher that ...

Milk Alliance Inc. seeks to unite the fragmented landscape of loyalty programs with blockchain technology. CEO Aria Oh explains how. Loyalty programs had come a long way from the copper tokens of the ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...