Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen more and more ads make their way onto the uniforms. In baseball, jersey sleeve ...

As the 2025 MLB postseason kicked off, it wasn’t a home run slugger or a flame-throwing ace that stole the spotlight. Instead, fans’ eyes went straight to something new sitting on every player’s ...

As the 2025 MLB playoffs reach the World Series between the Toronto Blue Jays and Los Angeles Dodgers, baseball fans are again wondering why players' helmets are adorned on both sides with a large ...

The MLB postseason has a particular feel: cooler air, packed stadiums, and higher blood pressure. For the second straight year, there's another distinguishing feature. Each hitter's helmet bears the ...

Are those ads on the batting helmets? Fans around the country were asking exactly that as each game of the respective wild card series began on Tuesday. The answer was yes. Strauss, a German apparel ...