As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

MAC Cosmetics will be rolling out to Sephora stores in the United States and Sephora at Kohl’s beginning March 2.

The partnership highlights how legacy beauty brands are navigating declining sales, shifting consumer behavior, and a more price-conscious market.

The make-up brand will be available to buy in Sephora US stores and online sooner than you think, and the retail partnership ...

"I am obsessed! This eyeshadow lasts all day, has a beautiful shimmer and doesn't crease or flake," a MAC shopper said. Another raved, "This is the best shadow I have ever used! It is so easily ...