Buying a Mac or MacBook through the Apple Store is now much more like buying an iPhone or iPad.

If you go to buy a new Mac from Apple.com today, you’ll notice that things have changed. Instead of a variety of ...

Apple has overhauled its online store for Macs. This "a la carte" shift, combined with dwindling stock, suggests M5 Pro and M5 Max MacBook Pros are imminent.

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.

Apple’s online store now lets buyers build their own Mac. This simple guide explains how first-time users can choose the right screen, performance, memory, and storage.

New rumors about upcoming Apple products have emerged, this time indicating that some Mac models could be released sooner ...

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

Apple famously keeps its Black Friday deals a closely guarded secret until the day of the event. But thanks to a leaked sales pamphlet from a “trusted tipster,” we already know where the Cupertino ...

Apple is changing its way of launching products, skipping big events for online reveals. This is the second year in a row for Apple without a big event. Amidst numerous firsts, Apple is changing its ...

MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro ...

Apple is expected to have some big releases coming up soon — including new iPad Pro and iPad Air models, and the M3 MacBook Air — but it’s reportedly not going to host a big spring launch event for ...