TOKYO -- In Japan, more men are now using cosmetics and makeup every day. Many want to have healthy, good-looking skin. This change started during the･･･ ...
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Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
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