Tailoring sales and marketing copy for specific audiences helps companies create more successful campaigns and boost conversions. By crafting a message that speaks directly to your target audience and ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it's easy to blame design, authenticity or even load time. And while all these could ...

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers ...

Haley Slade was against ChatGPT at first. The founder and CEO of Slade Copy House, a copywriting agency, believed the artificial-intelligence tool couldn't replace a human copywriter. That may still ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leigh Dow Artificial ...

Regie.ai, a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture ...

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and ...

Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design ...