Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Data analytics is a powerful tool that helps practitioners gain a deeper understanding of potential buyers. It’s like having a customized map that sheds light on the specific features and ...

Detailed data analytics have always been crucial to marketers. Before the internet, marketers used analytics to measure and improve the marketing ROI of promotional activities, such as newspaper ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

In today’s modern world, data drives most major business decisions — including marketing campaigns, new product development, technology automation, pricing strategy and more. The University of Wyoming ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Data Science and Predictive Analytics Market · GlobeNewswire Inc. Dublin, Jan. 23, 2026 (GLOBE NEWSWIRE) -- The "Data Science and Predictive Analytics Market - Global Industry Size, Share, Trends, ...