Lebesgue Data Reveals How AI Is Reshaping E-commerce and Marketing Decisions

Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...
Business Wire

Keen Decision Systems Disrupts Marketing Mix Modeling Market According to Gartner Magic Quadrant Analysis

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
Forbes

Data In Shaping Marketing Decisions

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
diginomica

Seeing through the Marketing Data Mirage - and how to avoid it!

DemandScience says that Marketing is caught in something called a Marketing Data Mirage. What is it, and why is it a challenge for Marketers?
Business Wire

AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...
Forbes

Creating A Marketing Analytics Strategy? 17 Challenges To Overcome

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...