Welcome to the final article of my "Mastering MarTech" series. We’ve covered deal approaches, negotiations and the significance of deferred revenue in MarTech deals. Now, let’s conclude with steps ...

In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the ...

AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

SAN FRANCISCO, Feb. 13, 2025 /PRNewswire/ -- Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, ...

Centralized decisioning wins. Bringing decisioning logic into a single framework maintains consistent customer experiences and better data integration. Governance simplifies control. Central AI ...