An objective is a short-term, measurable step that brings you closer to accomplishing a larger, overarching long-term goal. For an objective to be effective it must be clear, measurable and have a ...

Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

Pain has always been in the eye of the beholder. Doctors evaluating patients, as well as scientists studying pain, have had to rely on subjective descriptions, making pain notoriously difficult to ...

At most companies, business objectives, measurement methodologies and investment are not well aligned for social marketing. That’s a key finding of a new report from Awareness, a Burlington, ...

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists. While many social media strategists have spent months convincing ...