AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

NEW YORK—Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies. The solution offers brands as well as local advertisers the ability to unify and ...

InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental Outcomes in Real-Time Unified Measurement directly addresses key ...

To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Performance management is an integral part of the workplace as it provides a platform for supervisors and managers to measure employee performance and determine whether employees are meeting the ...

This article takes you through the types of measurements and tools you need to measure enterprise SSD performance. SSDs have pronounced write-history sensitivity, which means that they have unique ...

With the largest selection of agency-approved level products available in the market today, the ABB K-TEK level product line has the technology to provide effective solutions for the most complex ...