“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...
When are you supposed to build an economic value model to justify a proposed information technology investment? Whenever the CFO or CIO asks you to. But a more subtle answer rests in a decision ...
The National Quality Forum announced the Measure Applications Partnership has issued new reports on quality measurement strategies for a group of hospitals specializing in cancer care; hospice and ...
Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...
Aging thermal plants face mounting challenges—rising maintenance costs, stricter emissions standards, and the need for ...
Research tells us that some 90 percent of firms in the U.S. employ some form of strategic management system. In other words, they use some system to measure their progress toward the strategic goals ...
The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...
Effective leaders establish a comprehensive business plan and define strategic objectives to manage their operations. By measuring and analyzing customer satisfaction, you can ensure that any ...
During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...
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