Forbes contributors publish independent expert analyses and insights. I explore how brands and leaders grow in a modern marketing world. Advertising spend is likely to be up 5.6% in the U.S. this year ...

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

Ad-tech stocks have generally enjoyed strong returns in 2023, buoyed by a rather fierce tech rally. Ad spending growth showing initial signs of stabilizing in the back half of the year, with ad spend ...

Penske Media Corp., the publisher of major entertainment and culture brands including Rolling Stone, Variety and The ...

Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry in 2025, according to a just-released World Federation of Advertisers (WFA) compilation of data from ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

There are plenty of highlights for traditional ad sellers in 2024, from the Paris Olympics to the presidential election. But major media agency Magna Global sees the WGA strike and other factors ...

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...