Attribution in paid media has long been the unsung hero of digital marketing, quietly driving decisions that can make or break a campaign’s success. Yet, as the digital ecosystem becomes increasingly ...
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...
In November, Facebook announced a new tool for marketers: the ability to track conversions after members of the social media network… In November, Facebook announced a new tool for marketers: the ...
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