AI Media Planner builds on AdCellerant's broader investment in AI-powered capabilities designed to reduce manual effort, improve clarity, and support scalable growth for partners. These capabilities ...

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. Like CoPilot, which Microsoft brands as ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

ExpediteSocial's planner also offers in-depth analytics, giving users a detailed view of their social media performance. This feature aims to supply all necessary data for strategic planning and ...

After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is ...

Media Planning is the strategic process of deciding where, when, and how to display personalised adverts. You need to carefully examine your messaging, channels, audiences, and ad content to develop ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can ...

It’s a simple science: For publishers to thrive and for quality journalism to prosper, they need to be supported by a steady stream of advertising revenue. It’s no secret that traditional media has ...