Men are embracing beauty culture—many of them just refuse to call it that

Just weeks after the premiere of popular gay hockey romance series "Heated Rivalry," star Hudson Williams' extensive skincare ...

Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.
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"Real men wear makeup": when beauty becomes a new art of masculinity

Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...