Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

Alon Even is the VP of Marketing at Appsee. Over the past few years there has been a dynamic shift with regards to how software and user interfaces are designed. Trends in design that have been the ...

Palo Alto-based Branch Metrics has just raised $3 million from NEA and others to address a series of challenges affecting the mobile app ecosystem today. The company has come up with an advanced “deep ...

Discussions across the mobile ecosystem on the need for application developers to become data driven are ongoing. To address this, most developers, when launching a new app, opt to add in an analytics ...

Mobile app analytics firm Apteligent Inc. believes developers are focusing on the wrong metrics when it comes to improving the UX. Typically, developers and mobile teams track business-oriented key ...

Does it seem to you like the number of acronyms populating app development discussions keeps on relentlessly increasing? We at AdtoApp feel your pain. As new technologies are tested, integrated, and ...

Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page ...