I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Last mile delivery has emerged as a critical battleground for businesses striving to meet customer demands with speed, efficiency and precision. As consumers continue to embrace the convenience of ...

Developing a metrics-tracking system may be one of the more complicated tasks a business undertakes. Some metrics may not be useful, while others may be “vanity” metrics that make business owners feel ...

What if a salesperson could crush their quota but still be underperforming? When sales organizations are focused on the long-term, sales leaders track KPIs beyond new business. They look at the big ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. ORLANDO, Fla. — Enterprises are overflowing with potential AI use ...

CAC measures — you guessed it — the cost of acquiring a new customer. The easiest way to calculate CAC is to pick a specific time period and then divide your cost of marketing and sales by the number ...