Discover how the minimalist skincare revolution and K-beauty science deliver a radiant, healthy glow with fewer steps.

Beauty standards have always shifted with culture, lifestyle, and technology. Today, a quieter change is taking center stage. Minimal makeup is reshaping how people think about beauty, confidence, and ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

Spoiler alert: the "Amoeba" singer's beauty routine is just like her music—soft, dreamy, and undeniably alluring.

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

Discover gentle beauty and skincare essentials created to support green living, now available on Myntra, helping everyday ...